FLOAT PR was created by Sofia Ilyas known for her work at Erased Tapes where she gained a reputation for her managing of PR for the artists and label. In 2015 she created FLOAT PR that has since worked on album campaigns for labels such as Domino , R&S and London restaurant brand Dishoom. FLOAT PR also consults for headphone client nura a revolutionary technology that automatically learns and adapts to your unique hearing. As well as consulting for Carhartt WIP, Late Night Tales (Sasha at the Barbican) and the new Recorder Magazine.
In 2017 Sofia launched a music, fashion and events label Float with Piano Day at The Union Chapel, an evening of piano, jazz, grime and dance. This was followed by first signing percussionist Andrea Belfi's new album Ore and a fashion collaboration wth z.B.
Sofia on occasion plays records at events