nura
Personalised sound innovator nura have raised AU$6 million capital following their record-breaking Kickstarter campaign in 2016 which Float PR assisted with. Nura and Float PR visited Young Turks, Warp, Fact, Mixmag, Gilles Peterson and many more with the nuraphone prototype receiving great feedback.
"The separated design of the headphones... stopped the bass from eating up the higher frequencies." - FACT
nuraphones are set to revolutionise the way we listen to music. The world-first innovation automatically and objectively detects an individual’s unique hearing profile and adapts the sound to match their ears perfectly.
“We don’t hear with our ears, we hear with our brains. nuraphones are the only product that can automatically, precisely and objectively determine how our ears shape the sound our brain perceives. This is fundamental to perfecting the transmission of music and the way consumer audio systems are designed,” - Kyle Slater, Co-Founder and CEO at nura
About nura
Founded in 2015, nura was established with the mission of creating the perfect sound for every person in any place. In 2016 they crowdfunded their flagship product — nuraphones — to the tune of US$1.8m, becoming Australia’s biggest Kickstarter. In just 30 seconds nuraphones are able to objectively understand how you hear without any user response. It does this automatically, by playing a sequence of tones that elicit a response called the Oto Acoustic Emission - a sound our ears make in response to sound. The nuraphones then sonically mould to perfectly match your hearing - providing a far richer, more detailed and immersive experience. nuraphones combine both an in-ear and over-ear design, allowing the listener to feel bass in a tactile way while preserving clarity in melodic
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