OBJECTIVES

• Generate awareness of Jai Piccone in music and lifestyle media
• Develop a consistent brand image and following

PR PLAN

• Identify key messaging 
• Draft and distribute press release to key media 
• Secure track and video premieres
• Secure Radio Play
• Secure DJ Mixes
• Secure interviews 

TIMELINE AND TARGETS

JULY

TRACK PREMIERE - One week before track release

Targets Music / Fashion : I-D, DAZED, WONDERLAND, V Mag

July 13th track release: reposts targets smaller blogs especially Hype Machine’s tastemakers like Indie Shuffle, Pigeons & Planes, Brooklyn Vegan, Highclouds etc.

RADIO PLAY

Targets : NTS, Worldwide FM, BBC6 Music, Triple J

AUGUST

INTRODUCTION FEATURES

Targets : GQ, XLR8R, The 405, The Line Of Best Fit, Ransome Note, Clash, London In Stereo

MUSIC VIDEO PREMIERE TRACK 1 

Targets : NOWNESS, I-D, NTS

DJ MIXES

Targets : I-D, XLR8R, NTS, DUBLAB

BRAND PROFILE FEATURES

Targets : AIAIAI, Wood Wood, Know Wave

SEPTEMBER

REVIEWS

Targets : Electronic Sound Magazine, Groove

FULL STREAM

Targets for full stream : Hype Machine, I-D, Mixmag, Nylon

SOCIALS / EPK

SOCIALS

• Advice on how to increase organic growth
• Style of content and frequency
• Invite journalists to follow the Facebook page

EPK

Need:

• press release (Float to create internally)
• profile image and cover images
• mp3 and wav files

Example of epk: 

Link: www.floatpr.com/andrea-belfi-ore-epk
Password: andrea1