OBJECTIVES

  • Generate awareness of Jai Piccone in music and lifestyle media
  • Develop a consistent brand image and following

PR PLAN

  • Identify key messaging 
  • Draft and distribute press release to key media 
  • Secure track and video premieres
  • Secure Radio Play
  • Secure DJ Mixes
  • Secure interviews 

TIMELINE AND TARGETS


JULY

TRACK PREMIERE - One week before track release

Targets Music / Fashion : I-D, DAZED, WONDERLAND, V Mag

July 13th track release: reposts targets smaller blogs especially Hype Machine’s tastemakers like Indie Shuffle, Pigeons & Planes, Brooklyn Vegan, Highclouds etc.


RADIO PLAY

Targets : NTS, Worldwide FM, BBC6 Music, Triple J


AUGUST

INTRODUCTION FEATURES

Targets : GQ, XLR8R, The 405, The Line Of Best Fit, Ransome Note, Clash, London In Stereo


MUSIC VIDEO PREMIERE TRACK 1 

Targets : NOWNESS, I-D, NTS


DJ MIXES

Targets : I-D, XLR8R, NTS, DUBLAB


BRAND PROFILE FEATURES

Targets : AIAIAI, Wood Wood, Know Wave


SEPTEMBER

REVIEWS

Targets : Electronic Sound Magazine, Groove


FULL STREAM

Targets for full stream : Hype Machine, I-D, Mixmag, Nylon


SOCIALS / EPK


SOCIALS

  • Advice on how to increase organic growth
  • Style of content and frequency
  • Invite journalists to follow the Facebook page

EPK

Need:

  • press release (Float to create internally)
  • profile image and cover images
  • mp3 and wav files
  •  

Example of epk: 

Link: www.floatpr.com/andrea-belfi-ore-epk
Password: andrea1