Float the PR/Consultancy agency was launchd in 2015 by Sofia Ilyas and from the offset gained high-profile clients such as Dishoom and Carhartt WIP. Float has worked on album campaigns such as Talaboman for R&S and Yorkston, Thorne and Khan for Domino records. Float placed DJ Sasha in the Barbican and represents revolutionary headphone client nura for Global PR.
Float has an ethos of working with key individuals on each project which include Mariam Shahid (tech - online, print), Luka Seifert (music - online ) and Will McCarthy (music - radio and print).
Sofia founded Float the record label in 2017 which focuses on music releases, a annual Piano Day event and clothing. For the labels launch Sofia curated a evening centered around the piano combining jazz, dance and grime to an audience of over 600 at the Union Chapel.
Sofia was previously at Erased Tapes for five years where she was an integral part of raising the profile of artists such as Nils Frahm as well as the label.