Float PR was launchd in 2015 by Sofia Ilyas and from the offset gained high-profile clients such as Dishoom and Carhartt WIP. Float PR has worked on album campaigns such as Talaboman for R&S and Yorkston, Thorne and Khan for Domino records. Float PR placed DJ Sasha in the Barbican alongside a chamber orchestra and represents revolutionary headphone company nura. 

Float PR has an ethos of working with key individuals on each project which include Mariam Shahid (tech - online, print), Luka Seifert (music - online ) and Will McCarthy (music - radio and print).

Sofia founded Float the record label in 2017 which focuses on music releases, events and clothing. For the labels launch event Sofia curated a evening centered around the piano combining jazz, dance and grime to an audience of over 600 at the Union Chapel.

Sofia was previously at Erased Tapes for five years where she was an integral part of raising the profiles of artists such as Nils Frahm as well as the label.